First Gulf Company and Grass Valley Partner to Transform Media Technology in the Middle East

First Gulf Company (FGC), a leading solutions provider in broadcasting, construction, and telecommunications since 2001, partners with Grass Valley, renowned for its live production technologies, to bring advanced media solutions to Saudi Arabia and the broader Middle East.

This strategic alliance is poised to revolutionize the media and entertainment landscape in the region. Grass Valley’s Owner and CEO, Louis Hernandez Jr., expresses excitement about the partnership’s potential to leverage the booming Middle East market, particularly in Saudi Arabia. He envisions this collaboration as a catalyst for innovation in live sports, events, and content creation, with FGC playing a pivotal role.

FGC’s Executive Vice President Joe Chbat emphasizes the significance of combining Grass Valley’s cutting-edge technology with FGC’s market expertise. This partnership aims not to only meet but exceed the evolving demands of the Middle East’s media production sector. By integrating top-tier Grass Valley products, such as the latest cameras and video switchers, FGC intends to lead the way in setting new industry benchmarks.

Already, the collaboration has led to successful projects, including a major upgrade for the Saudi Broadcasting Authority, and IP solutions for Bahrain TV, showcasing the synergy between Grass Valley’s tech innovations and FGC’s integration capabilities.

This partnership marks a significant milestone for the media and entertainment industry in the Middle East, promising to elevate content production and distribution standards.