Unlocking Insights: An Interview with Hani Sinno, Sales Manager at FGC
The systems integration industry is a dynamic and ever-evolving field, and at the heart of it lies the critical role of sales and business development. In this exclusive interview, we sit down with Hani Sinno, Sales Manager at FGC, who brings over 13 years of commercial experience across various industries, to uncover his perspectives on navigating this competitive landscape.
From his journey into the world of systems integration to his strategies for building lasting client relationships and driving growth, Hani shares valuable insights into what makes First Gulf Company stand out. He also reflects on how Vision 2030 is shaping the sales environment, the future of client demands, and his excitement about Saudi Arabia’s technological transformation.
If you’re curious about what it takes to succeed in this industry or how FGC continues to deliver unparalleled value, this interview with Hani offers a wealth of knowledge and inspiration.
- What drew you to the commercial side of the systems integration industry?
When I joined FGC, I brought 13 years of commercial experience from various industries. A close friend encouraged me to explore systems integration, and I was immediately captivated by the fast-paced and ever-changing environment. It’s a field where there’s always something new, and that energy drew me in.
- How do you approach building long-lasting client relationships in a competitive market?
Over the past six years, I’ve focused on treating clients as true partners. I believe in taking the time to genuinely understand their unique needs and challenges. By being transparent and providing tailored solutions, I’ve been able to build trust that lasts beyond individual projects.
- What do you believe sets First Gulf Company apart from other system integrators in terms of service and value?
What truly sets FGC apart is the level of expertise we offer and the autonomy we give our team members. We empower our employees to make decisions on the spot, allowing us to respond quickly to client needs. This flexibility enables us to deliver solutions that are not only timely but also highly aligned with the client’s vision.
- How has the sales landscape in systems integration evolved over the past few years?
The landscape has shifted dramatically, especially with the introduction of Vision 2030. We’ve had to adapt our strategies to align with the ambitious goals of the Kingdom, focusing more on innovation and future-proofing our offerings to stay competitive in a rapidly evolving market.
- What strategies do you prioritize to drive growth and profitability within the systems division?
At FGC, we take a proactive approach. By maintaining strong relationships with our clients, we’re able to anticipate their needs and introduce them to technologies that can optimize their operations. Often, this leads to new projects they hadn’t initially considered, driving both growth and profitability.
- How do you foresee client demands changing over the next few years, and how is FGC preparing for those shifts?
The industry is constantly evolving, especially when it comes to technology. We’re seeing an increased focus on sustainability and cybersecurity, and FGC is well-prepared to meet these demands through our strategic partnerships with key technology providers.
- What advice would you give to someone starting in sales and business development in the systems integration sector?
Love what you do and always strive to improve. Stay curious, keep learning, and stay on top of industry trends. This is a competitive field, and those who are dedicated to continuous growth will thrive.
- What are you most excited about for 2030, and what does the future hold for the industry in Saudi Arabia?
I’m incredibly excited to see the futuristic cities that are taking shape across the Kingdom. Saudi Arabia is poised to become a global leader in technology, and it’s inspiring to be part of this transformation. The innovations being developed here are going to shape the future, not just locally but worldwide.
